Sergio has been a competitive runner for over 15 years. He ran competitively in high school and was a member of a championship team in college. After college, Sergio was involved in many local running events, from racing track & field, road mile, road 5k, road 10k, and half and full marathons.
Sergio competed individually and as a part of USA Track and Field club team. In 2009, Sergio discovered another passion when he started working at a local bike shop. From that moment forward, he started to invest his time and resources learning everything he could about bikes, bike fit and the bike business. This included investing in himself to become a certified Retul bike fitter. As a cyclist, he loves to climb hills and ride with local groups. If you have any questions about bikes or equipment, Sergio is your man. He loves to geek-out over anything bike related.
Sergio was an assistant coach at the college level, coached at the triathlon club level with one of the largest clubs in North America, California Triathlon Club. He is a USA Triathlon Certified Coach who has coached athletes toward achieving goals like national qualification and racing and Boston Marathon qualification. He personally qualified for Boston with a time of 2:47 w/ negative splits at every 10k. Sergio is an accomplished long-course triathlete that has finished multiple IRONMAN 70.3 races
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